Posts

Blog 5. Content Posts

Image
Three sponsored content posts that reflect JSR and the buyer persona. The three sponsored posts are to be used in a campaign on Instagram and Facebook. Post 1. JSRM Sports Massage is based on Auckland's North Shore. Massage is generally considered part of integrative medicine. Benefits of regular massage can be, Reducing stress and increasing relaxation. Reducing pain, muscle soreness and tension. Improving circulation. Energy and alertness. Lowering heart rate and blood pressure. Improving immune function. Appointments are available to suit you and can be found in the link below.  Post 2. 𝙒𝙝𝙖𝙩 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙗𝙚𝙣𝙚𝙛𝙞𝙩𝙨 𝙤𝙛 𝙖 𝙢𝙖𝙨𝙨𝙖𝙜𝙚 𝙥𝙤𝙨𝙩 𝙬𝙤𝙧𝙠𝙤𝙪𝙩 ? The benefits of post-workout massage are numerous. They include Managing and preventing delayed onset muscle soreness (DOMS). Reduces pain. Improved recovery. People who exercise regularly can benefit from receiving a massage after their workout. After exercising, getting a massage ...

Blog 4. Content campaign

Image
  Content campaign for JSRM using Trello Week one.  Week two. Week 3. Week 4. The final image that is going to be used for the JSRM campaign. Production Timeline Screenshot for JSRM photoshoot. Resource plan for JSRM photoshoot. Infographics of the photoshoot for JSRM. Infographics of the JSRM production timeline Infographics of the JSRM resource plan Video shoot for JSRM. Storyboard for the JSRM video shoot.  The production timeline for the video shoot. Resource plan for the JSRM video shoot.

Blog 3. Future trends

Image
Two future trends in Content marketing . Future trends that will assist in content marketing. Voice search with artificial intelligence will become a fundamental way that clients will interact with inquiries and purchasing. However, the ability to tell the device to look for readout and then buy is still in its infancy. Machine learning and consumer spending habits will coincide with consumer accounts linked into databases to analyse consumer requirements and make suggestions based on brand loyalty, location, and previous purchases or services. Recommendations will also be made of similar or upcoming products or services and the best solution to the individual's problem or request. Video content will continue to grow to form an educational part of the marketing tools, with video shorts connecting with established audiences and attracting new audiences with what is happening, when it is happening and how the consumer can interact with the brand. In addition, with the increase in l...

Blog 2. Marketing Tools.

Image
Five Marketing tools are examined and explored for the context of digital marketing. Conversational marketing Through chatbots and voice assistants, users can interact and converse with brands and, for this study, JSRM. Additionally, click-to-messenger is one of the most popular paid advertising options. Machine learning and artificial intelligence are the key technologies behind conversational marketing. A recent study by IBM  discovered that seventy per cent of online users wanted immediate answers to the questions raised by the consumer. From a marketers perspective, this is a great way to drive engagement, which boosts conversion rates and increases the return on investment (ROI). Furthermore, through artificial intelligence, chatbots can pre-screen prospects and send leads to the sales team. Finally, as a result of digital advertising, conversational marketing allows marketers to collect more audience data. Conversational marketing builds the consumers trust in the brand and ...

Blog 1. JSRM Landing Page.

Image
The business is a Sole trader multi-modality Massage Therapy service. Based in Murrays Bay, Auckland. The company is called JSRM Massage.  The existing website can be located at  www.jsrm.co.nz The purpose of JSRM is to provide comprehensive massage treatments to individuals to treat most muscular pain or be used as a preventative treatment. JSRM specialises in Sports and Relaxation Massage treatments. Massage aims to increase muscle strength, flexibility, and range of motion in an individual. JSRM offers varying timed treatments from sports massage, deep tissue massage and relaxation massage .   JSRM also specialises in Manual lymphatic Massage, which focuses on the lymphatic system, which is part of the immune system . This type of massage aims to help the body maintain proper blood circulation, body fluid balance and immune functions.   Kim's buyer's persona is an active sportsperson and understands the difference between a spa day relaxa...