Blog 1. JSRM Landing Page.

The business is a Sole trader multi-modality Massage Therapy service.
Based in Murrays Bay, Auckland. The company is called JSRM Massage. 
The existing website can be located at www.jsrm.co.nz



The purpose of JSRM is to provide comprehensive massage treatments to individuals to treat most muscular pain or be used as a preventative treatment. JSRM specialises in Sports and Relaxation Massage treatments. Massage aims to increase muscle strength, flexibility, and range of motion in an individual.

JSRM offers varying timed treatments from sports massage, deep tissue massage and relaxation massage.

 


JSRM also specialises in Manual lymphatic Massage, which focuses on the lymphatic system, which is part of the immune system. This type of massage aims to help the body maintain proper blood circulation, body fluid balance and immune functions. 
Kim's buyer's persona is an active sportsperson and understands the difference between a spa day relaxation massage and a sports and remedial massage.




In Sports Massage, specific body areas are worked on to improve your range of motion, loosen up tight muscles, and get you to move and feel better. Techniques such as trigger point release, active release, stretching, and myofascial release are used during sports massage treatment. Compared to relaxation massage, sports massage, moderate to hard pressure is used, which can be painful, but this treatment is designed to give you real benefits and improvement.

The benefits of sports massage are improved blood flow and circulation, which prevents injuries or re-injuries, and reduces pain long term.

Any individual who exercises or works out regularly will benefit from sports massage in terms of feeling, performance, and longevity.




The JSRM landing page has been created to be more impactful and different from a relaxation massage and a Spa day Massage to attract the target market and the buyer's persona, looking for specific massage treatment. 




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