Blog 3. Future trends
Two future trends in Content marketing.
Future trends that will
assist in content marketing.
Voice search with
artificial intelligence will become a fundamental way that clients will
interact with inquiries and purchasing. However, the ability to tell the device
to look for readout and then buy is still in its infancy. Machine learning and
consumer spending habits will coincide with consumer accounts linked into
databases to analyse consumer requirements and make suggestions based on brand
loyalty, location, and previous purchases or services. Recommendations will
also be made of similar or upcoming products or services and the best solution
to the individual's problem or request.
Video content will
continue to grow to form an educational part of the marketing tools, with video
shorts connecting with established audiences and attracting new audiences with
what is happening, when it is happening and how the consumer can interact with
the brand. In addition, with the increase in location tracking and AI, video
related to the consumer's interests will become localised to the user and speak
directly to them in real-time.
Five years from now, consumers will be asking their devices to find, locate and purchase products based on previous spending or activities. The device will offer recommendations based on search history and how the individual moves around a location. In addition, voice search will integrate with calendars on the consumer's device and have the ability to interact with all appliances for bookings and appointments. Appointments will be based on the consumers' day and updated on the consumer's and the service provider's calendars or arrange the collection of an item based on location and available time.
Video will integrate more personally with consumers and address them directly based on their proximity to the store or service provider and previous spending. The consumer will have the opportunity to explore the video in depth by asking the device to play or reject the service offered. In addition, live video ordering speaking to a person will increase from brands and personalised content based on the previous spending to attract consumers and reward loyalty.
Five years from now, consumers will be asking their devices to find, locate and purchase products based on previous spending or activities. The device will offer recommendations based on search history and how the individual moves around a location. In addition, voice search will integrate with calendars on the consumer's device and have the ability to interact with all appliances for bookings and appointments. Appointments will be based on the consumers' day and updated on the consumer's and the service provider's calendars or arrange the collection of an item based on location and available time.
Video will integrate more personally with consumers and address them directly based on their proximity to the store or service provider and previous spending. The consumer will have the opportunity to explore the video in depth by asking the device to play or reject the service offered. In addition, live video ordering speaking to a person will increase from brands and personalised content based on the previous spending to attract consumers and reward loyalty.
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