Blog 2. Marketing Tools.
Through chatbots and voice assistants, users can interact and converse with brands and, for this study, JSRM. Additionally, click-to-messenger is one of the most popular paid advertising options. Machine learning and artificial intelligence are the key technologies behind conversational marketing.
Conversational marketing builds the consumers trust in the brand and enhances the customer experience. Investing and growing conversational marketing increases customer loyalty and brand growth as the response is almost instant.
Current types of conversational marketing can be found on social media sites, for example, Facebook and Linkedin. In addition, live chat or Whatsapp messenger is trendy for consumers to engage with the brands.
Influencer marketing is
similar to celebrity endorsements, where a social media brand users individuals
to promote or endorse a service or a product with the attraction that an
individual will trust the influencer enough to make the purpose or use the
service being promoted by them.
A study completed by Neilsen found that eighty-three
per cent of people trusted recommendations by people over recommendations from
the brand or company.
Direct Mail is a physical hard copy of a brochure. However, flyers or postcards are posted to the consumer home address or delivered as a targeted mail campaign to a particular location to bring attention to a brand or a service. Direct Mail plays a vital role in the omnichannel marketing strategy. For example, consumers are more likely to visit that brand's website if they are unaware of them.
Consumer habits are changing and are constantly bombarded with online digital marketing, and consumers and consumers are valuing authenticity and personal nature.
The first step to running a successful direct mail campaign is defining the objectives: increased sales, website visits, and social media followers are the most common direct mail goals. As direct Mail is a more expensive form of advertising due to postage and print, marketing teams must ensure they have the data and tools necessary to ensure its effectiveness. QR codes should be considered to guide customers to online channels as this method of visiting websites has become part of the consumers' everyday lives.
Planning
Planning is an essential
aspect of a digital marketer and defines what is required to be completed in
the future and creates goals and activities required for a campaign.
We are going to look at
Trello. Trello is a cloud-based software that teams can collaborate, plan,
manage, and celebrate their work together in a productive, collaborative, and
organised way. Trello adapts to any project, starting something new or streamlining
an existing workflow.
Customer loyalty
programs
Returning clients and referrals from exciting clients are vital to business growth and ROI ( Return on investment). Offering discounts on services for special occasions, such as public holiday discounts on Birthdays. An example of loyalty cards offering discounts if a customer purchases a certain number of services is an excellent way to entice new clients and keep returning clients.
Many marketing tools assist
in the digital framework.
As a business deciding
what is required is specific to the client's requirements. The ones that have
been chosen for JSRM as they target the buyer's persona and target market for
growing the business. Client expectations are that they wish to receive instant
responses to questions and queries. The ability to ask questions on social media
or websites is essential for a business to respond promptly to the business so
that the potential buyer can decide if to proceed or not. Massage Therapy is
about understanding the client's needs and requirements, and conversational
marketing is paramount to both parties involved to gain trust and to be able to
deliver the correct therapy to individuals.
Influencer marketing
for JSRM is to showcase that individuals with large social media followings
trust the JSRM brand and are prepared to endorse the services offered by JSRM. In
addition, followers of social media influencers trust and respect their
endorsements and are more likely to try something that a social media
influencer endorses.
There are many ways to
deliver the content of a business on a digital platform, but with the overload
of advertisements, the use of direct mail, which then takes potential clients
onto the digital platform via the use of QR code, is something that could
target the proximity of the JSRM clinic and bring awareness to those that do
not know of the services offered. There are many options to deliver this
message, from flyers or pamphlets to postcards to engage with the local
surroundings.
Planning is imperative
to all businesses to be able to work on future products, to be able to see
timelines and goals and to be able to understand who is responsible and who has
created and collaborated on a project and if the business is going to meet the
goals set upon them. There are many programmes available, for instance, ClickUp
or Board view, to name a few. In addition, all project management tools enable
a business to roll out a project with clear and defined timelines.
JSRM requires loyal customers to return and endorse the services provided in a highly competitive market. Therefore, returning customers are loyal customers. With loyalty cards, the customer sees this as a reward for loyalty to JSRM. JSRM sees this as a loyal customer who is more likely to recommend them to others. Other incentivised approaches are discounts on public holidays or special occasions to attract potential new customers and reward existing customers.
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